Environmental graphic design

Who We Are

As a design and visual communications environmental graphic design firm, we specializing in wayfinding systems, sign design and more. Visual Communications was incorporated in 1991 by Cheryl Long O'Donnell, Richard Lang and Constance Carlson.

Mission Statement

Visual Communications' mission is high quality design and visual communications for environmental graphic design and wayfinding, provided with integrity. Our clients value our services and we develop meaningful, long-term relationships with our customers. We strive for excellence in design, technical knowledge and project management. We deliver effective, top-quality design and signage systems that communicate fully the client's image and message - all at a competitive price point.

Effective design and visual communication is our business

We work for you, creating practical, artistically unique signage that captures the personality of your building(s) or your complex: systems that are well-designed and strategically located, resulting in a minimal number of signs while facilitating easy wayfinding. Our environmental graphics systems communicate clearly and quickly, and in compliance with ADA (Americans With Disabilities Act) legislation.

Unbiased: we are not sign fabricators

Our environmental graphic design services come with no biases in regard to materials or components. There are no boundaries to the systems we design. We begin with the needs and "personality" of your project. We deliver innovative solutions and recommended materials, working with your team and within your budget. Our only vested interest is in the success of your project, for first class environmental graphic design - always!

Our history

For more than 18 years we have successfully programmed and implemented effective signage and environmental graphic design for many new and revitalized projects including public spaces, retail complexes, educational facilities, government and medical facilities, office campuses, planned unit developments, libraries and corporate headquarters.

Certifications and affiliations

Visual Communications, which is a Woman Business Enterprise (WBE), is a member of the Society for Environmental Graphic Design (SEGD). We are certified in the Central Certification Program (CERT) sponsored by the City of Minneapolis, Hennepin County, Ramsey County, and the City of St. Paul. We are also members of The Mississippi Headwaters Chapter of the U.S. Green Building Council (supporting sustainable, eco-friendly signage solutions), members of the St. Paul Chamber of Commerce and the Midway Chamber of Commerce.

Your Environmental Graphic Design, Wayfinding and Sign Design Experts

Visual Communications is a Woman Business Enterprise consisting of three partners: Cheryl Long O'Donnell; Constance Carlson; and Richard Lang. For more than 18 years we have been a leading force in designing wayfinding systems, environmental graphics and signage, and more.

1991-2011 - Celebrating 20 Years