To celebrate it’s new name, and new addition, New River Medical Center contracted Visual Communications to create a fresh new exterior Signage Identification and Wayfinding Master Plan to be phased in over the next five years. One of the major challenges was to design and implement adequate and appropriate signage within the cities current sign code. After city planning review, it was determined that variances would be granted to accommodate all signage which exceeded the current code. In addition, the Signage Master Plan was sited as the impetus for the City of Monticello to revaluate and update it’s current sign code.
A key wayfinding decision was to relocate the main identification sign for better visibility. The large lineal sign is constructed with a curved rock base to match building construction completed 14 years prior. The rock base is offset from the sign creating a sculptural tiered landscape. The sign faces are convex also with routed .125 aluminum faces and push through acrylic letters. A unique tone on tone, matte on satin, diamond cross pattern is typical on all sign components within the Master Plan. The red “Emergency” bar is internally illuminated.
All signage is illuminated with high efficiency low voltage LED illumination.