The 175,000 square-foot Leonard Center Athletic Complex gives Macalester College a visible boost among its peers and is key in recruiting prospective students. Visual Communications created a unique identity incorporating the blue ceiling structure found in the Field House throughout the signage system as a strong unifying element.
Ecostone accents were used on the signs, crafted from recycled magazines (100% sustainable material), combined with contemporary aluminum materials and graphics.
Donor plaques were designed with colorful flags of various countries which add to the international vibe and overall visual appeal of the signage.
Signs fabricated and installed by Archetype Signmakers.