Visual Communications has provided ongoing design and consulting services for both the exterior and interior hospital signage at Saint John’s Hospital in Maplewood, MN for over a decade. In 1998, during a primary expansion project, Visual Communications created a hierarchy of sign components reflecting the hospital mission of a “caring environment” with the introduction of organic graphic elements and soft colors.
A parking lot color code system was introduced to identity the different lot usages. During a five year period all sign elements were changed to reflect the new system. In 2006 new exterior letters and an addition of two new pylon signs were added, identifying the new entrances to the facility.