VISUAL Communications, in conjunction with the City of St. Paul, brought businesses and residents together to create this downtown vehicular and pedestrian wayfinding system. The plan for downtown divided the area into 13 distinct neighborhoods based on existing parks, which can be easily navigated by the pedestrian outdoors or indoors through the use of the skyway system.
Unique features of the signage include color codes for each area, specialty listings for tourist destination, and distance listing on each sign.
For instance, a business on or near Mears Park could tell a first time visitor to follow the signs to Mears Park, park at a meter or ramp in that area, and confidently walk not more than a few blocks to the business.
The signs were designed with wrought iron to blend with the history and culture of St. Paul. The color palette was muted to blend with the tones of the architecture.
The skyway signs can be readily changed and updated as needed.