Design and Visual Communications
Experiential Sign Design, Wayfinding & Graphic Design

New Signage Master Plan for City of St Paul Parks & Recreation


1. Como Sign ID


The City of Saint Paul Park and Recreation Department recently received a federal grant to assist in ide­­ntifying “Shuttle Service for Overflow Parking” and overall parking directions at Como Regional Park the cities largest parkland.

The 347-acre park has been an ever-evolving work in progress since the first 259.95 acres of farmland were purchased in 1873.

4. Como Blade Sign

Within the park are award-winning and AZA-accredited Como Park Zoo and Conservatory, Golf Course, Pool, Como Town Amusements, Como Lake and Pavilion. The city of Saint Paul recognizes the value of transportation planning within and adjacent to the Como Regional Park. This value is demonstrated by numerous studies over the past 30 years that support the city’s commitment to providing the patrons of Como Regional Park safe and convenient access to these world-class facilities.

3. Como Pillar


To assist over 3 million visitors at Como Park per year, a new Signage Master Plan was developed by Visual Communications’ city signage experts to primarily address parking, followed by vehicular and pedestrian wayfinding, and finally, clear primary park identification and  secondary identification of each of it’s world class attractions.

6. Como Full MapIt was determined early on in the development of the Como Park Signage Master Plan that the city signage plan should be utilized in addition for implementation at 170 parks and open spaces, and 25 city-operated recreation centers, four municipal golf courses, more than 100 miles of trails, an indoor and outdoor aquatic facility, a public beach, and a variety of premium sports facilities.

The sign system includes a variety of identifiable sign types for use at large regional parks and smaller neighborhood parks to provide consistency throughout the city.  Visual Communications, with assistance from the landscape firm Hoisington Koegler Group, Inc., completed the Signage Master Plan in January of 2013.

5. Como Hier

The first signs to be installed will be digital parking lot identification signs that will direct users to the nearest of the six available parking lots.

2. Como Arch

A 23′ tall x 47′  wide grand arch will also be constructed over Como Park’s “Midway Parkway” street entrance – the arch will be ground mounted within 4′ of historic grand entry brick columns re-erected 1937.

7. Como Pictos

The sign system includes color coded international pictograms depicting each of the parks amenities.      

After implementation of the first phase of signage this summer, the Signage Master Plan will be utilized for new parks and for city signage sign replacement on an as needed basis.

Visual Communications, Inc. provides environmental signage and wayfinding design solutions for hospitals, city governments, educational facilities and office campuses as well as all other sorts of public areas. We focus on guiding vehicular and pedestrian traffic with simple signage that gets the point across in the easiest fashion possible while contributing to the overall look and feel of the locale. Our team has left our professional “mark” on a broad assortment of businesses & organizations in Saint Paul. To obtain information on VCI and our projects, visit or call (651) 644-4494.


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