Community Signage & Wayfinding
Visual Communications takes pride in creating dynamic, highly impactful community signage and wayfinding systems that provide direction, delivering a warm welcome to visitors and bonding businesses and residents together. Our designs incorporate a thoughtful blend of history and culture, capturing the essence of a community with an integrated look throughout all aspects of signage and wayfinding—including parks, transit stops, bicycle trails, restaurants, shelters, public facilities, pertinent shopping and services, residential and office spaces.
Our Gallery showcases many of our major projects, including the new signage master plan that the City of St. Paul has adopted for all its public parks for the next 25 years. Starting with Como Regional Park, Visual Communications developed a series of key sign types, including identification, digital LED parking signage, and vehicular and pedestrian wayfinding; all utilized a timeless design that complements the architectural tradition of St. Paul’s parks and structures while reflecting natural elements. Colorful, universal pictograms were incorporated into the signage to assist in wayfinding for all visitors, recognizing St. Paul’s growing diversity of languages and cultures. A complete series of 20+ standard sign types is now cataloged by the city and will be eventually phased into all parks as they require updating.
Visual Communications also collaborated with the City of St. Paul to create a downtown vehicular and pedestrian wayfinding system. Dividing the downtown area into seven distinct neighborhoods, it provides easy navigation, both indoors and out. Signage is color coded to differentiate each neighborhood, with specialty listings for tourist destinations and travel distances.
In the City of Duluth, Visual Communications helped revitalize signage and wayfinding for Skyline Parkway, starting with a fresh new logo and including a comprehensive master plan. Over 150 new signs and poles, 75 directional arrow panels, and 40 stream signs were included in the implementation.
