Institutional Signage & Wayfinding
With thousands of people moving in and out of a financial institution daily, signage and wayfinding play an essential role in keeping traffic flowing. Visual Communications will help you develop a system that communicates clearly across all levels of signage, integrating a design aesthetic that’s faithful to your branding and marketing. Trust us to provide the highest level of creative execution, technical expertise and project management, keeping you in compliance with ADA regulations and offering multilingual solutions if appropriate for your population.
Our Gallery features a sampling of recent financial institution projects demonstrating our capabilities in creative design and problem solving. Consider the transformation we helped to achieve at Topline Federal Credit Union, for example. Incorporating a sleek, cabling support system, bold digital graphics, and a rotating triangular corner window unit, the signage system we developed significantly changed the look and impact of the storefront. Topline went from being a barely visible entity to commanding a powerful corner presence in the Minneapolis Skyway System. Graphic panels are changeable to accommodate future marketing programs.
Visual Communications also provided a new interior and exterior signage program for the Minneapolis campus of Wells Fargo Home Mortgage, home to approximately 3,300 employees. Our comprehensive services included sign design and analysis, documentation and bid procurement, and total project management. Based on the success of the interior signage master plan, the same design is now being utilized on similar Wells Fargo campuses throughout the country. It’s yet another example of how Visual Communications applies established identification and wayfinding standards and technical expertise, translating your brand image and aesthetic vision into signage that works!