Environmental Signage That Complements Your Surroundings & Enhances Your Brand
Navigation, identity, branding
Environmental signage provides orientation throughout the built environment. Effective signage assists visitors – especially first-time visitors – in navigating their way through facilities in a wide variety of industries, including healthcare, governmental, library, educational and retail. Environmental signage elements also act as a signature for the project’s identity, and as an extension of the brand.
Complementary
Effective environmental signs complement an environment, but does not overwhelm the architecture or the surroundings. To ensure the right balance between signage and the integrity of the environment, Visual Communications performs careful analyses so as to plan signage only at appropriate decision points. Messages are carefully plotted on a “message schedule” prior to creating the overall sign design. “Location plans” are then created, detailing the placement and position of all signage and to clearly depict all faces of the signage that will have messages.
Long-term signage and wayfinding
The completed location plan and message schedule provide the foundation for a successful, long-lasting signage and wayfinding plan. Our environmental graphic design and plans also act as a guide during the fabrication process. They are used also as a functional maintenance tool for property/building owners and managers.
Functional aesthetic
An signage plan developed by Visual Communications’ professional design and wayfinding team will add to the aesthetics of your environment while providing a functional system for all of your visitors. Visual Communications has worked with architects, graphic designers and developers in a variety of industries to create environmental signage systems that are appropriate, informative, easy to upgrade, and cost effective.
