After 100 years, Saint Paul College, rated the Number 1 Community College in America, didn’t have a visible identity. It’s large buildings perched on Cathedral Hill and overlooking the City of Saint Paul went without notice. Visual Communications provided the design. Specifications, and coordination for dynamic signage that would unquestionably provide the needed identity for the College, and the estimated 400,000 daily passerby’s on Interstate 94 and the many daily viewers within the downtown area.
The cantilevered corner sign installed on the 4th floor, has all aluminum constructed letters & logo with high efficiency low voltage LED lighting. The aluminum super structure models similar architectural trellis details found on the campus. Back lighting, from within the sign, illuminates the architecture in the evening. The sign is three times the size permitted by code. Visual Communications coordinated the variance for signage by obtaining consensus with the Summit- University Neighborhood Association, Capitol Area Architectural and Planning Board, and finally the St. Paul Board of Zoning.
The existing Marshall Avenue wall identification sign was designed on an all aluminum curved rail system consisting of the college colors and logo. The sign again compliments existing architectural details. During daylight hours the shadows created by the signs rail super structure create added depth to the the sign and noticeabilty. In the evening, the sign is indirectly lighted for visibility.