GOVERNMENT SIGNAGE AND WAYFINDING

metro
Metro Transit Center
st paul
City of St. Paul
capitol
State Capitol



metro

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Metro Transit Center

Visual Communications was selected by the Regional Transit Board to create a new logo for the MCTC and surrounding suburbs "Bus Transit" program. VCI worked with user groups to select prototype logo designs that were highly noticeable and recognizable for diverse riders including multicultural groups, senior citizens, and so forth. A sign is located at every bus stop in the metropolitan area.

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stpaul

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City of St. Paul

VISUAL Communications, in conjunction with the City of St. Paul, brought businesses and residents together to create this downtown vehicular and pedestrian wayfinding system. The plan for downtown divided the area into 13 distinct neighborhoods based on existing parks, which can be easily navigated by the pedestrian outdoors or indoors through the use of the skyway system.

Unique features of the signange include color codes for each area, specialty listings for tourist destination, and distance listing on each sign.

For instance, a business on or near Mears Park could tell a first time visitor to follow the signs to Mears Park, park at a meter or ramp in that area, and confidently walk not more than a few blocks to the business.

The signs were designed with wrought iron to blend with the history and culture of St. Paul. The color palette was muted to blend with the tones of the architecture.

The skyway signs can be readily changed and updated as needed.

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capitol

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State Capitol

Visual Communications was selected by the State of Minnesota Capitol Area Architectural and Planning Board (CAAPB) to design a new Signage master plan for the Capitol Area which includes over a 60-block area around Minnesota's Capitol. Signtypes include exterior directional and identification signage, information kiosks along with interior informational and permanent room ADA signage. The signage designs are in keeping with the spirit of Capitol architect Cass Gilbert's original designs.

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