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Metro Transit Center

Visual Communications was selected by the Regional Transit Board to create a new logo for the MCTC and surrounding suburbs "Bus Transit" program. VCI worked with user groups to select prototype logo designs that were highly noticeable and recognizable for diverse riders including multicultural groups, senior citizens, and so forth. A sign is located at every bus stop in the metropolitan area.

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City of St. Paul

VISUAL Communications, in conjunction with the City of St. Paul, brought businesses and residents together to create this downtown vehicular and pedestrian wayfinding system. The plan for downtown divided the area into 13 distinct neighborhoods based on existing parks, which can be easily navigated by the pedestrian outdoors or indoors through the use of the skyway system.

Unique features of the signange include color codes for each area, specialty listings for tourist destination, and distance listing on each sign.

For instance, a business on or near Mears Park could tell a first time visitor to follow the signs to Mears Park, park at a meter or ramp in that area, and confidently walk not more than a few blocks to the business.

The signs were designed with wrought iron to blend with the history and culture of St. Paul. The color palette was muted to blend with the tones of the architecture.

The skyway signs can be readily changed and updated as needed.

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State Capitol

Visual Communications was selected by the State of Minnesota Capitol Area Architectural and Planning Board (CAAPB) to design a new Signage master plan for the Capitol Area which includes over a 60-block area around Minnesota's Capitol. Signtypes include exterior directional and identification signage, information kiosks along with interior informational and permanent room ADA signage. The signage designs are in keeping with the spirit of Capitol architect Cass Gilbert's original designs.

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City of Mound/Mound Harbor District Exterior Sign Design & Wayfinding Mound, Minnesota

The newly named "Mound Harbor District' includes a new wayfinding signage plan which addresses the flow of visitors in this multimodal community, comprising of transit stops, bicycle trails, restaurants, shelters, public facilities, pertinent shopping and services, residential and office areas. Just as important, will be visualizing exit and egress patterns. When a visitor enters and exits the district for the first time, the sign system reinforces a stable, safe, and welcoming environment.

The sign system consists of over 32 unique signtypes from area identification to directional maps, and finally, standard regulatory signage. The sign design compliments the area history as reflected in surrounding bridge design and the street landscape.

The signage integrates the concept of "Interconnectedness" into the visitor and user experience. The interconnectedness of the Mound Harbor District site is pertinent to surrounding areas and the transit links via water/land and air traffic.

The design creates and communicates the excitement, size, and scope of the Mound Harbor District as a vibrant city center "Main Street" with amenities including: Lost Lake Canal, bike paths, roadways, and future LRT linking neighboring communities of Minnetrista, St. Boni, Spring Park, Wayzata, and Navarre.

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City of Wayzata
Exterior Sign Design & Wayfinding
Wayzata, Minnesota

Since Wayzata was founded over 150 years ago, residents and visitors have spoken about the beauty of its setting. Located at the northeast tip of Lake Minnetonka, the community nestles around scenic Wayzata Bay and looks out over the long expanse of historic Lake Minnetonka, with its sparkling blue waters, wooded and meandering shoreline, islands and many secluded bays.

Wayzata has provided this area with a retail center that features dozens of high-quality specialty shops and many other fine businesses located along the lakefront in a half-dozen shopping centers and elsewhere in the city. This retail hub remains strong, and Wayzata has recently added another facet to it's character - that of an area financial and office center.

Visual Communications provided a Signage Master Plan for downtown directional, parking and Informational signage. The simplistic design compliments the old world charm of the existing light standards while providing flexibility for changes and new growth.

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