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Saint Paul College
Campus Banner Signage
Saint Paul, Minnesota
Visual Communications designed and provided Saint Paul College with comprehensive exterior banner system to announce and celebrate 100 year anniversary.
The system included two 6' X 54' full color banners which are located on the third level of the colleges main building. Banners can be viewed from Interstate 94 and Kellogg Boulevard facing the downtown business district. Variances from the City of Saint Paul were granted for the banners as the city code allowed for only one much smaller banner, with limited 1 month usage. The banners exceeded the size, quantity, and usage limits allowing the banners to be installed for up to seven months.
In addition to the large banners, 60 smaller banners were installed on light poles throughout the campus.
The design was created by Visual Communications and included recent student photos. The collaboration between the Visual Communications graphic design team, the college staff, and the brochure design team seamlessly tied together the college's long term marketing plan.
Visual Communications also designed and implemented a 6' x 60' interior "Centennial" wall graphic display. The graphics encompass the student images and personal stories along with the colleges 100 year history.
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Saint Paul College
Centennial Wall Design
Saint Paul, Minnesota
To commemorate Saint Paul College's 100 Year Centennial, Visual Communications designed and created a 100 year graphic history wall.
The sign display will be a permanent feature of the college. In conjunction with the history wall, Visual Communications also created and implemented an exterior banner campaign composed of two 6' x 54' billboard sized banners and 60 light pole banners.
Budget was a main concern of the college, therefore it was necessary to create a design that could be implemented as funds were available. To minimize costs, Visual Communications worked with college staff to determine graphics and graphic image possibilities. Visual
Communications teamed with Archetype Signmakers to provide
a highly cost effective product with high quality custom digitally printed graphics.
Each of the four sections measure 6' x 12' for a total wall image covering 54'. Each section is is composed of four "V" shaped display areas. The "V" shape aluminum panels project 4" from the wall surface - in compliance with the American's with Disabilities Act Accessibility Guidelines (ADAAG codes). The panel backgrounds are toned with light and dark grey to emphasize the dimension.
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Saint Paul College
Primary Identification Signage
Saint Paul, Minnesota
After 100 years, Saint Paul College, rated the Number 1 Community College in America, didn't have a visible identity. It's large buildings perched on Cathedral Hill and overlooking the City of Saint Paul went without notice. Visual Communications provided the design. Specifications,
and coordination for dynamic signage that would unquestionably provide the needed identity for the College, and the estimated 400,000 daily passerby's on Interstate 94 and the many daily viewers within the downtown area.
The cantilevered corner sign installed on the 4th floor, has all aluminum constructed letters & logo with high efficiency low voltage LED lighting.
The aluminum super structure models similar architectural trellis details found on the campus. Back lighting, from within the sign, illuminates the architecture in the evening. The sign is three times the size permitted by code.
Visual Communications coordinated the variance for signage by obtaining consensus with the Summit- University Neighborhood Association, Capitol Area Architectural and Planning Board, and finally the St. Paul Board of Zoning.
The existing Marshall Avenue wall identification sign was designed on an all aluminum curved rail system consisting of the college colors and logo. The sign again compliments existing architectural details. During daylight hours the shadows created by the signs rail super structure create added depth to the the sign and noticeabilty. In the evening, the sign is indirectly lighted for visibility.
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Saint Paul College
Campus Wayfinding
Saint Paul, Minnesota
A fresh new wayfinding sign system was designed for Saint Paul College to update the college's image and to compliment newly completed landscaping.
The 27 acre campus located on Cathedral Hill in historic downtown Saint Paul required contemporary cutting-edge signage design to communicate the
colleges forward educational curriculum. The curved design of the ground mounted signage are consistant with exterior building identification and interior directional signage.
The main identification sign is internally illuminated with a routed .125 aluminum curved face. The lighting is high efficiency low voltage LED.
Secondary directional signs are non illuminated with 3M reflective vinyl graphics for night visibility.
Signs have removable "Event Parking" directional blades for special occasions.
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Saint Paul College
Interior Wayfinding
Saint Paul, Minnesota
Saint Paul College recently completed a $3,000,000.00 renovation of it's lower level technical and trade shops areas. The expansive lower level has 160,000 square feet of educational space and common area hallways.
Visual Communications designed a comprehensive wayfinding system for new students and professional tradesmen that is user friendly and provides clear direction.
The system includes five full color digitally printed wall maps with color coded hallways and room numbering. A changeable digitally printed "Classroom and Shops" listing details room name and number listings. Headers echo the college signature curved aluminum bands in the school colors with natural aluminum "Directory Map" letters.
Overhead individual numerals help direct students in all orientations within the four major junctions.
Seventeen double-faced classroom identification signs are ceiling hung and project for easy viewing. Materials are natural aluminum and charcoal to compliment the interior. Signs are curved for aesthetic interest and to model radius floor accents. International pictograms are utilized on blade signs for elevator, restroom, and stair signage.
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Saint Paul College
CityView Grille
Saint Paul, Minnesota
In the Culinary Arts Program at Saint Paul College, Chefs and Cooks prepare a variety of foods in many different environments, from preparation of a la carte (prepared to order) to banquets for hundreds of people. Housed within the college campus is the student operated CityView Grille. The CityView Grille is open to the public, serving special events and gourmet dinners.
While CityView Grille is well known to business clientele the restaurant had no visual signage or identity. Visual Communications created dynamic and colorful logo signage. The appetizing color palette of vibrant reds, oranges and gold, emphasize the warmth of the restaurant and the cuisine menu. The curved design of the wall mounted signage is a consistent design element throughout the Signage System at Saint Paul College.
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